I am a communicator, currently working at the American Association for Cancer Research in Philadelphia as director of communications, Stand Up To Cancer. AACR is Scientific Partner of Stand Up To Cancer, a wonderful program based in the entertainment industry that funds critical cancer research. I work with both organizations to tell the terrific story of what they are doing to fight cancer.
Richard Lobb Performance Profile
Expert writer and public relations executive; long experience as contract writer; skilled in turning information on complex subjects into engaging, readable and publishable articles. Well-developed journalistic skills in interviewing newsmakers and sources; expert at online and traditional research.
American Association for Cancer Research — 2014-present
AACR director of communications for Stand Up To Cancer. I interpret scientific advances to the general public, work with SU2C to ensure scientific accuracy of its communications, stage news conferences, help manage other events, and manage website content.
Trade Publications — Contributing Editor — 2011-present
Contributing editor to Meatingplace In Print Magazine; Meat & Poultry Magazine; and Watt PoultryUSA magazine. Also contribute to daily news report of www.meatingplace.com
Published author with 12 entries, comprising almost 30 pages in the Encyclopedia of Food and Culture (New York: Scribner’s, 2003)
National Chicken Council — Director of Communications — 1998-2011
Initiated in-house PR function and reported to CEO of the major trade association for the $35 billion chicken production, processing, and marketing industry. Responsible for improving the industry’s image with the media, policy-makers and the public.
Expertise as Association and Industry Spokesperson
• Articulate and successful in media encounters on variety of legal, political, technical, and scientific issues
• Featured in the movie “Food, Inc.,” advocating modern production and processing
• Appeared on “Colbert Report” (http://tinyurl.com/Lobb-wings) to assure public of plentiful supply of chicken wings for Super Bowl
• Worked closely with scientists on their media encounters on key scientific and technical issues
Crisis and Issues Management
• Led communications program that restored public confidence and prevented loss of sales to the poultry industry despite international epidemic of Avian Influenza.
— Expertise as crisis manager was recognized by The Wall Street Journal (“‛Merchant of Drumsticks’ Aims To Allay Chicken-Flu Fears,” May 4, 2006)
Media Relations Expert
• Established long-term relationships of trust with key journalists
• Wrote speeches, magazine pieces, op-eds, and letters to the editor for industry leaders and regular trade magazine column for association president
Social Media Capability
• Led association’s move into social media with coordinated, multi-platform presence including Facebook, Twitter and news blog; Facebook page has more than 66,000 “likes,” most by far among industry segment
• Designed and implemented a grassroots government relations program that generated 5,000 comments on regulatory matter and helped persuade government to rework regulation
• As in-house journalist, kept industry informed on issues and developments in Washington through weekly newsletter, bulletins, and timely updates to blogs, websites and social media
Fleishman-Hillard — Vice President — 1989-1998
Promoted to vice president in Washington office of this major public relations firm.
• Worked on-site with clients to communicate their messages effectively
DCM Group — Account Supervisor — 1980-1989
Worked primarily with both incumbent and non-incumbent candidates for Congress and statewide office at this Virginia-based political consulting and public affairs firm
Journalism and politics
Served as press secretary, communications staffer, or communications director for several candidates and political organizations, 1974-1979 Reporter, United Press International, Richmond, Virginia, 1972-1974
George Mason University Fairfax, Virginia 1983-1986 Bachelor’s degree in Political Analysis
Virginia Commonwealth University Richmond, Virginia 1970-1974 Majored in journalism; first president of VCU Sigma Delta Chi journalism society